As one of the most versatile athletes in the history of sport, Bo Jackson embodied cross-training in the 1990s, excelling professionally on both the baseball diamond and the football field.
Jackson’s dynamic athleticism was featured in Nike’s second “Just Do It” campaign in 1988 with a captivating series detailing a week of Jackson’s varied workouts. Who else was cycling, hooping and running all in the same shoe? The next year, Jackson became a pop culture icon through the “Bo Knows” campaign. We learned that the multi-sport athlete could do anything—except, perhaps, play guitar. To this day Jackson remains the godfather of Nike Training.